Transforming a functional supplement into a premium lifestyle brand. "Fuel up, feel UNSTOPPABLE."
Art Direction, Visual Identity, Motion Design
Emily He
The original brand felt outdated and purely functional. It lacked the "premium" feel needed to compete in the modern lifestyle nutrition market.
A high-energy, sleek visual system balancing "Charcoal Gray" stability with "Premier Red" energy, targeting active professionals.
ORIGINAL
REBRAND
Showcasing the "Energy Anytime" narrative through dynamic cuts and lifestyle integration.
Moving away from generic colors to a sophisticated mix of Charcoal Gray and Premier Red.
Using 'Impact' for headlines to emphasize power and strength.
Extending the brand beyond the shelf. The merchandise design integrates the new "P" logo mark into active wear.
